When someone types "tree removal near me", Google shows a map with three companies before any website. Those three get most of the calls. Your Google Business Profile decides whether you are one of them. Here is how to set it up for a tree company.
1. Claim and verify
Go to business.google.com, search for your business and claim it, or create it. Google will verify it by video, phone or mail. Use your real business name, exactly as it appears on your truck and insurance. Adding "best tree service Davie" to your name can get your profile suspended.
2. Pick the right categories
- Primary: Tree service
- Secondary: Stump removal service, Arborist service, Landscaper (only if you do landscaping), and Emergency services only if you truly take emergency calls
The primary category matters most. Do not pick a dozen.
3. Set your service area
Most tree companies work at customers' homes, so hide your address and set a service area: the cities and ZIP codes you really work. Keep it to an area you can reach in 30 to 45 minutes. Very large areas do not rank better.
4. Add every service, with prices
Add each service separately: tree trimming, tree removal, stump grinding, palm trimming, storm cleanup, emergency tree removal, hurricane prep, lot clearing. Write a two line description for each, and add a starting price where you can ("Tree removal from $700"). Prices help customers choose you before they call.
5. Write a description that sounds like you
750 characters. Say what you do, where, and why to pick you: "Licensed and insured tree service in Davie and Broward County. Trimming, removal, stump grinding and palm care. 24/7 storm response. $2M general liability." Mention insurance; people look for it.
6. Photos every week
Tree work photographs well. Upload:
- Before and after shots of every job
- Your crew at work, in safety gear
- Your trucks and equipment with your name visible
- Clean yards after the job
Profiles with recent photos get more calls. Aim for a few new photos every week.
7. Hours and the phone
If you take storm calls at night, say so, and make sure a call at night gets answered. Nothing hurts more than a 24 hour listing that goes to voicemail. A 24/7 answering service makes the listing true.
8. Reviews, every job
Reviews are the biggest factor you control. Ask every customer, on the day of the job, with a direct link. Reply to every review, good or bad, within a day or two. Read how to get more tree service reviews.
9. Post updates
Google lets you post updates. Use them for the season:
- April and May: hurricane prep trimming
- After a storm: "We are taking storm calls 24/7 in Davie, Weston and Plantation"
- Fall: dead tree removal before winter storms
- Winter: dormant season pruning for oaks and other hardwoods
10. Link it to a real website
Your profile and your website should match: same name, phone and service area. The website gives Google more to work with. A page for every service and every town helps Google match you to more searches. See tree service marketing.
Mistakes that hurt your profile
- Keywords in the business name. "Canopy Tree Care" is fine. "Canopy Tree Care Best Tree Removal Davie" risks a suspension
- A fake office address. Using a mailbox or a friend's address can get the profile removed
- Two profiles for one company. Duplicates split your reviews and confuse Google
- A phone that does not answer. Google watches how people interact with your listing, and customers leave reviews about voicemail
- Months without a photo or post. A quiet profile looks like a closed company
What to expect
Check your profile's performance numbers once a month: how many calls, website clicks and direction requests it sent you. If calls drop, look at your reviews and photos first. A new profile with photos, services and a steady flow of reviews often starts showing in the map for nearby searches within a few months. Keep it current; it is never finished. For the rest of the plan, see how to get tree service customers.
Frequently asked questions
What category should a tree service pick on Google?
Use Tree service as the primary category, and add Stump removal service or Arborist service as secondary categories if you offer them.
Should a tree service show its address on Google?
If customers do not visit your location, hide the address and set a service area with the cities you work in.