
Homeowners hiring a tree company are nervous. They are letting strangers drop heavy wood next to their house. Reviews are how they decide who to trust. A tree company with 120 reviews and a 4.8 average gets the call over one with 9 reviews, even if the second one is cheaper. Here is how to get them steadily.
Why reviews matter so much in tree work
- They are one of the biggest factors in the Google map ranking
- Customers read them for the things they worry about: damage, cleanup, showing up, price
- A recent review tells people you are active and busy
Ask at the right time
The best time to ask is the moment the yard is clean and the customer is standing there looking at it. The second best is right after they pay the balance. A week later, the feeling is gone.
Make it one tap
Send a text with a direct link to your Google review page. Do not make them search for you. Something like:
"Thanks for choosing Canopy Tree Care today. If we left the yard the way you wanted, a quick Google review helps a small company a lot: [link]"
Short, personal, one link. Automatic review requests that go out when the invoice is paid make this happen on every job without you remembering.
Ask every customer
Not just the happy ones you are sure of. Picking only the best customers looks unnatural over time, and Google does not allow offering rewards for reviews. Ask everyone, then do great work so the reviews take care of themselves.
Make the job review worthy
Reviews in tree work mention the same things again and again:
- "Nothing was damaged." Rig carefully and protect the lawn with plywood where the truck goes
- "They cleaned up better than before." Rake, blow and haul as promised
- "The price was what they said." A range up front and a written quote prevent surprises
- "They showed up when they said." Send a reminder the day before and a text when you are on the way
- "Fully insured." Mention it; customers repeat it
Answer every review
Reply to every review within a day or two. For good ones, thank them by name and mention the job: "Thanks Maria, that oak was close to the roof. Glad we got it down clean." It helps your ranking and shows future customers you care.
Handling a bad review
It will happen. A rut in the lawn, a missed branch, a misunderstanding about haul-away. Respond calmly, once, publicly: acknowledge, explain briefly and offer to make it right offline. Then fix it if you can. Many customers update a review after a good fix. Never argue in public.
Catch problems before they become reviews
Send a short check in text the next day: "Everything look good in the yard?" Unhappy customers often reply to that instead of posting. Fix it, and you may get a good review instead.
Use your reviews
Put your best reviews on your website and your quotes. Show your star rating near your phone number. Mention the number in your answering service greeting if you like: "rated 4.9 by 140 neighbors in Broward".
Reviews on other sites
Google matters most, but homeowners also check Nextdoor, Facebook and Yelp, especially for tree work, where neighbors love to recommend the crew that did the house next door. Claim your business on each, keep the name and phone the same everywhere, and answer messages there quickly. When a customer says "my neighbor told me about you on Nextdoor", ask that neighbor for a Google review too. You do not need to ask for reviews on every site. Pick Google first and let the others grow on their own.
Set a goal
Track it the simple way: count the reviews on the first of every month. If the number stalls, you stopped asking. A small tree company doing 30 jobs a month that asks every customer can usually get 10 to 15 new reviews a month. In a year, that is more than most competitors have in total. See the Google Business Profile guide and tree service marketing for the rest of the plan.
Frequently asked questions
When should a tree service ask for a review?
Right after the job, when the yard is clean, or right after the customer pays the balance. Send a text with a direct link to your Google review page.
Can I offer a discount for Google reviews?
No. Google does not allow rewards for reviews. Ask every customer and make the job worth reviewing.